Carolyn Delacorte

Marketing pro + storyteller. Founder Boxwood Co.

To be Agentic or Non-Agentic: That Is the Question

Sep 22, 2026

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4 min read

To be Agentic or Non-Agentic: That Is the Question

While some corporate behemoths wrestle with delivering both technological scale and genuine human connection, small brands sit in the absolute sweet spot.

Carolyn Delacorte

small business

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

Aug 25, 2026

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4 min read

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

New first-half U.S. beauty data reported this month shows fragrance continuing to perform strongly. And people aren’t just buying perfume → they’re stocking up on body lotion, beautiful soaps, fancy candles, and specialty coffee. Anything that turns an ordinary Tuesday into something nicer.

Carolyn Delacorte

brand voice

72% of Shoppers will use AI this Holiday Season. Write your product pages so it will recommend them.

Aug 21, 2026

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7 min read

72% of Shoppers will use AI this Holiday Season. Write your product pages so it will recommend them.

Here’s a cheat sheet detailing how to keep personality in your product descriptions while giving Google, ChatGPT and editors enough information to find and recommend you.

Carolyn Delacorte

Lifestyle Brand Strategy

Aug 19, 2026

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4 min read

Trend Edit: Make Your Products Easy for Machines to Find and Your Brand Hard for Humans to Forget

In marketing news this week: machines are changing how brands are discovered online → while smart brands are reinvesting in being memorable.

Carolyn Delacorte

lifestyle marketing

50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It.

Aug 11, 2026

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8 min read

50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It.

A promotional wine tasting in Paris accidentally toppled centuries of conventional wisdom.

Carolyn Delacorte

holiday marketing

This Week in Lifestyle Marketing: Hero Products, Real-Life Experiences and the Return of Personality

Aug 7, 2026

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3 min read

This Week in Lifestyle Marketing: Hero Products, Real-Life Experiences and the Return of Personality

From Hero Products to Heritage Design: Five Signals Shaping Lifestyle Marketing This Week

Carolyn Delacorte

back to school

August is the Month to Pivot, Hinge, Swivel, and Transition

Aug 4, 2026

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3 min read

August is the Month to Pivot, Hinge, Swivel, and Transition

However You Phrase It, It's Time to Get Moving For Autumn and Holiday

Carolyn Delacorte

autumn 2026

Why Everyone’s Jumping on This Old-Master Photo Trend, and How You Can Too

Jul 27, 2026

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4 min read

Why Everyone’s Jumping on This Old-Master Photo Trend, and How You Can Too

This centuries-old technique is giving ordinary photos more depth, drama and luxury.

Carolyn Delacorte

back to school

School is Starting Super Early This Year

Jul 23, 2026

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3 min read

School is Starting Super Early This Year

Trends and Tips to Maximize your BTS Sales Strategy in 2026

Carolyn Delacorte

Trends for 2026

Why I'm Advising My Clients to Avoid the Pumpkin Spice Industrial Complex This Year

Jul 21, 2026

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6 min read

Why I'm Advising My Clients to Avoid the Pumpkin Spice Industrial Complex This Year

Here's your marketing playbook for executing Autumn's biggest aesthetic pivot.

Carolyn Delacorte

lifestyle brands

+12

Do Gen X and Boomer Women Spend More Than Gen Z? What Small Brands Are Missing.

Jul 17, 2026

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6 min read

Do Gen X and Boomer Women Spend More Than Gen Z? What Small Brands Are Missing.

Gen X and Boomers accounted for nearly 68 percent of spending across lifestyle categories in 2025. Most brands routinely neglect them.

Carolyn Delacorte

lifestyle brands

+14

Jul 15, 2026

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9 min read

Your Brand Needs a Face. It Doesn’t Have to Be Yours.

A practical visibility plan for founders who don’t want to become influencers, mascots, customer service departments, and full-time content machines.

Carolyn Delacorte

small business

Here's Your Summer 2026 Marketing Mood Board

Jul 7, 2026

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5 min read

Here's Your Summer 2026 Marketing Mood Board

It's all about selective splurging, informed purchasing, and brand personality.

Carolyn Delacorte

small business

Is anyone else noticing this massive summer shift?

Jun 22, 2026

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6 min read

Is anyone else noticing this massive summer shift?

**PLUS** Here's Your Summer 2026 Marketing Playbook

Carolyn Delacorte

Lifestyle Brand Strategy

Jun 17, 2026

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7 min read

Are Brand Collabs a Growth Engine or a Cash Trap for Smaller Brands?

Different Ingredients, Perfect Results: Why Some Collabs Are Just Meant to Be.

Carolyn Delacorte

small business

June Marketing, PR Trends, and Social Media Days to Make Note Of

May 27, 2026

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5 min read

June Marketing, PR Trends, and Social Media Days to Make Note Of

Summer is Here: Time to Hit the Gas, Not the Snooze Button

Carolyn Delacorte

lifestyle marketing

May 21, 2026

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4 min read

Why Your Small Brand Needs to Build a "Dog Park" Community

Mingling with the dozens of people with a common interest is truly life changing.

Carolyn Delacorte

small business

May 19, 2026

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4 min read

Your Brand Doesn't Need a Men's Collection to Resonate for Father's Day

Here’s how brands that normally market to women can maximize Father's Day awareness.

Carolyn Delacorte

holiday marketing

Let's Grab the Magic of May ~ From Halfway to Halloween to the Start of Summer

May 4, 2026

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3 min read

Let's Grab the Magic of May ~ From Halfway to Halloween to the Start of Summer

May is a Month of Contrasts and Early Holiday Marketing Themes.

Carolyn Delacorte

mother's day

Apr 16, 2026

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6 min read

Mother’s Day Gift Guides: Choosing Products to Pitch

This is a repost from a while back that's still valuable today, particularly in light of all the changes with search engine algorithms (particularly Google).

Carolyn Delacorte

small business

If You’ve Been Ignored by Best-Of Lists, This Is Your Moment: What Google's March 2026 Update Means for Small Brands

Apr 7, 2026

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5 min read

If You’ve Been Ignored by Best-Of Lists, This Is Your Moment: What Google's March 2026 Update Means for Small Brands

Here's Why Expertise is the New PR Currency

Carolyn Delacorte

Spring 2026

The April 2026 Marketing Edit: Dates, Trends, and What’s Actually Converting

Apr 2, 2026

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5 min read

The April 2026 Marketing Edit: Dates, Trends, and What’s Actually Converting

What editors are asking for, what consumers are actually responding to, and how to position your brand in between.

Carolyn Delacorte

PR and Marketing

Mar 24, 2026

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6 min read

Let's Cultivate Community Around Your Brand!

For Founder-led Brands and Smaller Teams this Key Strategy will Get Your Marketing on Track

Carolyn Delacorte

lifestyle marketing

LinkedIn Changed Its Algorithm Last Week, and Now it's Judging Your Credibility. Here’s What It Looks For.

Mar 17, 2026

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7 min read

LinkedIn Changed Its Algorithm Last Week, and Now it's Judging Your Credibility. Here’s What It Looks For.

360Brew's new credibility audit is actively shadowbanning accounts. Discover the Framework that fixes it.

Carolyn Delacorte

moms

The Real Secret to Marketing to America's Mom Year Round

Mar 12, 2026

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7 min read

The Real Secret to Marketing to America's Mom Year Round

Smart Ways Both Baby, and Non-Baby Brands Can Reach Moms with kids under 12.

Carolyn Delacorte