Archive

Everything we have published, newest first.

Yes Virginia, AIPR is a thing now ...

Carolyn Delacorte

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Oct 9, 2026

Lore Has a Paper Trail: How to Safely Use Brand Legends Without Getting Burned

Carolyn Delacorte

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Oct 1, 2026

To be Agentic or Non-Agentic: That Is the Question

Carolyn Delacorte

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Sep 22, 2026

small business

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

Carolyn Delacorte

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Aug 25, 2026

brand voice

72% of Shoppers will use AI this Holiday Season. Write your product pages so it will recommend them.

Carolyn Delacorte

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Aug 21, 2026

Lifestyle Brand Strategy

Trend Edit: Make Your Products Easy for Machines to Find and Your Brand Hard for Humans to Forget

Carolyn Delacorte

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Aug 19, 2026

lifestyle marketing

50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It.

Carolyn Delacorte

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Aug 11, 2026

holiday marketing

This Week in Lifestyle Marketing: Hero Products, Real-Life Experiences and the Return of Personality

Carolyn Delacorte

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Aug 7, 2026

back to school

August is the Month to Pivot, Hinge, Swivel, and Transition

Carolyn Delacorte

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Aug 4, 2026

autumn 2026

Why Everyone’s Jumping on This Old-Master Photo Trend, and How You Can Too

Carolyn Delacorte

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Jul 27, 2026

back to school

School is Starting Super Early This Year

Carolyn Delacorte

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Jul 23, 2026

Trends for 2026

Why I'm Advising My Clients to Avoid the Pumpkin Spice Industrial Complex This Year

Carolyn Delacorte

•

Jul 21, 2026

Archive

Yes Virginia, AIPR is a thing now ...

Lore Has a Paper Trail: How to Safely Use Brand Legends Without Getting Burned

To be Agentic or Non-Agentic: That Is the Question

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

72% of Shoppers will use AI this Holiday Season. Write your product pages so it will recommend them.

Trend Edit: Make Your Products Easy for Machines to Find and Your Brand Hard for Humans to Forget

50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It.

This Week in Lifestyle Marketing: Hero Products, Real-Life Experiences and the Return of Personality

August is the Month to Pivot, Hinge, Swivel, and Transition

Why Everyone’s Jumping on This Old-Master Photo Trend, and How You Can Too

School is Starting Super Early This Year

Why I'm Advising My Clients to Avoid the Pumpkin Spice Industrial Complex This Year

DFRNT8 by Boxwood