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small business

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

New first-half U.S. beauty data reported this month shows fragrance continuing to perform strongly. And people aren’t just buying perfume → they’re stocking up on body lotion, beautiful soaps, fancy candles, and specialty coffee. Anything that turns an ordinary Tuesday into something nicer.

Carolyn Delacorte

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Aug 25, 2026

brand voice

72% of Shoppers will use AI this Holiday Season. Write your product pages so it will recommend them.

Here’s a cheat sheet detailing how to keep personality in your product descriptions while giving Google, ChatGPT and editors enough information to find and recommend you.

Carolyn Delacorte

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Aug 21, 2026

Lifestyle Brand Strategy

Trend Edit: Make Your Products Easy for Machines to Find and Your Brand Hard for Humans to Forget

In marketing news this week: machines are changing how brands are discovered online → while smart brands are reinvesting in being memorable.

Carolyn Delacorte

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Aug 19, 2026

lifestyle marketing

50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It.

A promotional wine tasting in Paris accidentally toppled centuries of conventional wisdom.

Carolyn Delacorte

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Aug 11, 2026

The Latest! by Boxwood Co

The Latest is a marketing newsletter written for lifestyle brands.

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small business

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

Carolyn Delacorte

•

Aug 25, 2026

brand voice

72% of Shoppers will use AI this Holiday Season. Write your product pages so it will recommend them.

Carolyn Delacorte

•

Aug 21, 2026

Lifestyle Brand Strategy

Trend Edit: Make Your Products Easy for Machines to Find and Your Brand Hard for Humans to Forget

Carolyn Delacorte

•

Aug 19, 2026

lifestyle marketing

50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It.

Carolyn Delacorte

•

Aug 11, 2026

holiday marketing

This Week in Lifestyle Marketing: Hero Products, Real-Life Experiences and the Return of Personality

Carolyn Delacorte

•

Aug 7, 2026

back to school

August is the Month to Pivot, Hinge, Swivel, and Transition

Carolyn Delacorte

•

Aug 4, 2026

autumn 2026

Why Everyone’s Jumping on This Old-Master Photo Trend, and How You Can Too

Carolyn Delacorte

•

Jul 27, 2026

back to school

School is Starting Super Early This Year

Carolyn Delacorte

•

Jul 23, 2026