Differentiate is a marketing Destination and newsletter written for founders and small teams in the lifestyle space

You’ve spent hours on content that hasn’t converted, wished for magical profiles and product placement, and feel like you're doing all the things, but still not seeing results.This newsletter will bring you strategies rooted in storytelling, sales psychology, and serious industry know-how, all delightfully blended into fun to read format that will help you grow your brand.

How Differentiate is Different!

Unfortunately, most marketing blogs and newsletters are tuned for corporate budgets. They cover multi-million dollar ad campaigns, give tips for social media posts that only a highly experienced team could produce, suggest conflicting strategies, and in short are a time vacuum for small business owners, founders, and solopreneurs who need effective ideas they can implement quickly.

About Carolyn Delacorte

I started my marketing company back in 1997, focusing solely on lifestyle brands and services throughout North America. My first clients were construction companies and architects, but later I branched out into the consumer focused beauty and gift industries.

Over the years I’ve worked with, and helped launch, some of the most successful brands in these fields. In addition to securing a steady stream of press clips for my clients, I’ve also placed product with some of the biggest celebrities in the world.

Before I started Boxwood Press, I worked in TV news as a field producer at CNN, helping to craft and create news packages ranging from style and entertainment, to pop culture and current events. I also worked at NPR, SF Bay Area TV Station KTVU. These experiences have given me exceptional insight into what goes into a great news story.

I’m an obsessive design and art lover and my writing and photography have appeared in Town and Country, House Beautiful, Medium, Gifts + Decorative Accessories, Well + Good, Brit + Co, Refinery 29, Thoughtfully, Substack, San Francisco Chronicle, Huffington Post, American Spa, and many more.

My decor and product styling has appeared in 100’s of publications including House Beautiful, Architectural Digest, Elle Decor, Better Homes & Gardens, Brides, Allure, and Vogue.